Saturday, 17 October 2009

SHOWstudio: Fashion Revolution

On Sunday morning I visited SHOWstudio: Fashion Revolution at Somerset House. I've had a page on for a few years now and I really enjoy its energy and vibrancy. Headed up by legendary fashion photographer, Nick Knight, SHOWstudio "...has pioneered the most imaginative and exciting forms of fashion for the Internet. These have both informed and inspired the current fashion revolution. In championing the new medium of fashion film in particular, has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it."

By democratising the processes of fashion and opening the forum to all comers, Nick Knight has challenged the notions of exclusivity in the fashion world. In utilising digital platforms, embracing and experimenting with the new technologies, the business of fashion photography has expanded to incorporate performance, film, music, art - SHOWstudio has pioneered a 'richer landscape' for the fashion universe.

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